Formats

Short-form video

Also called: shorts, short-form content

Vertical video under ~60 seconds made for TikTok, Reels, and YouTube Shorts feeds.

Short-form video is the bite-sized, usually vertical format that dominates TikTok, Instagram Reels, and YouTube Shorts — typically 15–60 seconds, designed to be consumed and re-served in an endless feed. It is the primary discovery surface for new audiences today.

Its economics favor volume and variety: because the feed decides reach, posting many sharp clips gives the algorithm more chances to find an audience than posting one long piece.

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Related terms

Viral moment

A self-contained, high-interest segment of a longer video that can stand alone as a short.

Call to action (CTA)

The single action you ask a viewer to take — follow, comment, save, or click — usually at the payoff.

Hashtags

Keyword tags that help platforms categorize a video and surface it to interested viewers.

Thumbnail

The still image that represents a video before it plays — the biggest driver of click-through rate.

Nva

Stop scrubbing. Start clipping.

Nova finds the moments worth posting and cuts them into captioned vertical clips — free to start.

Create your first clip