Distribution
Hashtags
Keyword tags that help platforms categorize a video and surface it to interested viewers.
Hashtags label your content so the platform understands its topic and can match it to viewers who engage with that subject. They are a discovery aid rather than a magic lever: a small set of specific, relevant tags beats a wall of broad ones.
The useful mix pairs a couple of broad category tags with niche tags that describe the exact subject, so your clip competes in pools small enough to rank in.
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