Metrics
Engagement rate
Likes, comments, shares, and saves relative to views — a signal of how much a video resonates.
Engagement rate measures active responses — likes, comments, shares, saves — against how many people saw the video. Platforms read engagement, especially shares and saves, as strong evidence a clip is worth distributing further.
Shares and saves matter most because they imply real value: a viewer found it useful or wanted others to see it. Designing clips that prompt a save (useful) or a share (relatable) compounds reach.
Keep going