Editing
Captions
Also called: subtitles, burned-in captions
On-screen text of the spoken words — essential because most short-form is watched on mute.
Captions are the synchronized on-screen text of a video's audio. The majority of short-form is watched without sound, so captions are not an accessibility afterthought — they are how most viewers consume the content at all, and animated styles add motion that holds attention.
Burned-in captions (rendered into the video) beat platform auto-captions because you control timing, styling, and emphasis. Highlighting the key word in each phrase, sized large and centered, reliably lifts retention.