Formats

Aspect ratio

Also called: 9:16, 16:9, 1:1

The width-to-height shape of a video — 9:16 vertical for shorts, 16:9 wide for YouTube.

Aspect ratio is the proportional relationship between a video's width and height. Short-form platforms are built for 9:16 vertical, which fills a phone screen; traditional YouTube and most cameras shoot 16:9 widescreen; 1:1 square sits in between and works across feeds.

Turning a 16:9 recording into a 9:16 clip means more than cropping the sides — the subject has to stay framed as the action moves. Smart reframing tracks the active speaker or focal point so nobody's face drifts off the edge.

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Related terms

Reframe

Re-cropping a wide video into vertical while keeping the subject centered as the action moves.

Captions

On-screen text of the spoken words — essential because most short-form is watched on mute.

Transcript

The full written text of a video's spoken audio — the raw material for clips, captions, and repurposing.

Content repurposing

Turning one piece of long content into many formats — clips, posts, threads — to multiply reach.

Nva

Stop scrubbing. Start clipping.

Nova finds the moments worth posting and cuts them into captioned vertical clips — free to start.

Create your first clip