For Content Teams & Solo Creators · LinkedIn
Content repurposing for
LinkedIn
You already make long content — the waste is posting it once. Nova turns a single recording into a batch of captioned vertical clips AND written posts (X thread, LinkedIn, blog, newsletter) pulled from the same transcript, so one upload feeds every channel for the week.
Free tier included — no credit card required
Try it on your video — no signup
Paste a URL, see your viral moments
Why LinkedIn is worth it — the least saturated feed with the highest-value audience
LinkedIn video is where a clip reaches decision-makers rather than a general audience — and the feed is nowhere near as saturated as TikTok's, so competent short-form still stands out instead of drowning. The trade-off is that the norms are different: it plays muted by default, the post copy above the video does as much work as the video itself, and a hard sell dies on arrival.
LinkedIn format cheat sheet
- Aspect ratio
- 9:16 vertical or 1:1 square both perform
- Length that performs
- 30–90s; the feed rewards a complete thought
- Upload ceiling
- Up to 15 minutes, but rarely the right call
- Captions
- Non-negotiable — the feed autoplays muted
- Post copy
- The first line above the video is the real hook
- Links
- Keep them in the comments; in-post links suppress reach
How LinkedIn decides what gets seen
The feed rewards dwell time and comments far more than likes. A clip that starts a genuine discussion in the replies gets re-surfaced to second-degree connections for days.
Distribution runs through your network graph first, then outward — the opposite of TikTok's cold-start. Who engages early matters more than how many.
Autoplay is muted and most viewers never turn sound on, so a clip without burned-in captions is effectively a silent film in a feed of text.
Posting content repurposing on LinkedIn
Write the first line like a headline
LinkedIn truncates post copy after roughly two lines. That visible fragment decides whether anyone stops for the video at all — treat it as the actual hook and the clip as the payoff.
Lead with the insight, not the intro
This audience has low tolerance for wind-up. Cut straight to the claim or the number; the credential framing that works in a podcast intro reads as filler here.
Put links in the first comment
An outbound link inside the post itself measurably suppresses reach. Post the clip clean and drop the link in a comment underneath.
What Nova does for you
Clips and written posts in one pass
Most tools do video or text. Nova does both from the same source: AI cuts the vertical clips, and the Repurpose Pack turns the transcript into an X thread, a LinkedIn post, a blog draft, and a newsletter — all from one upload.
Stop the blank-page tax
The hard part of repurposing is starting. Nova drafts every format for you to edit and ship, instead of staring at an empty doc after every recording.
One source, every channel
Vertical short-form for TikTok, Reels, and Shorts; written posts for X, LinkedIn, and email. Cover the whole week from a single long video instead of making net-new content for each platform.
Questions? Answers.
Does vertical video work on LinkedIn?
Yes — LinkedIn rolled out a dedicated vertical video feed and 9:16 now performs well, though square 1:1 remains a safe choice that reads cleanly in the main feed. Either beats a letterboxed 16:9 clip with black bars.
How long should a LinkedIn video be?
30–90 seconds. Long enough to make a complete point, short enough to finish between meetings. LinkedIn permits up to fifteen minutes, but long video underperforms badly in a scroll-first feed.
Are captions really necessary on LinkedIn?
More necessary than anywhere else. LinkedIn autoplays muted, much of the audience is scrolling at work, and very few turn sound on. Without burned-in captions the clip communicates nothing. Nova burns them in on every export.
What can Nova repurpose a video into?
Two things from one upload: captioned vertical clips (9:16, animated captions) for TikTok, Reels, and Shorts, and written posts generated from the transcript — an X/Twitter thread, a LinkedIn post, a blog draft, and a newsletter. You edit and publish from there.
Is the written repurposing a paid feature?
The Repurpose Pack (transcript-to-written-posts) is a Pro feature. AI clipping itself has a real free tier — 60 minutes a month, no card — so you can judge the clips first. There's also a free X Thread Generator under /tools.
Where do the clips and posts come from?
A single source: upload a video or paste a YouTube/podcast link. Nova transcribes it once, finds the strongest moments for clips, and reuses the same transcript to draft the written posts.
Content repurposing for other platforms
Guides & resources