# Hashtags

> Keyword tags that help platforms categorize a video and surface it to interested viewers.

*Distribution*

Canonical: https://novaclipper.com/glossary/hashtags

Hashtags label your content so the platform understands its topic and can match it to viewers who engage with that subject. They are a discovery aid rather than a magic lever: a small set of specific, relevant tags beats a wall of broad ones.

The useful mix pairs a couple of broad category tags with niche tags that describe the exact subject, so your clip competes in pools small enough to rank in.

## Related

- [Free Hashtag Generator](https://novaclipper.com/tools/hashtag-generator)
- [YouTube Tag Generator](https://novaclipper.com/tools/youtube-tag-generator)

---

Nova turns long-form video into vertical short-form clips with AI moment detection, face-aware 9:16 reframing, and word-by-word captions — and makes faceless videos from a script or a Reddit thread. Free tier: 30 minutes/month, no card. [Start free](https://novaclipper.com/signup) · [All use cases](https://novaclipper.com/for) · [Free tools](https://novaclipper.com/tools)