# Engagement rate

> Likes, comments, shares, and saves relative to views — a signal of how much a video resonates.

*Metrics*

Canonical: https://novaclipper.com/glossary/engagement-rate

Engagement rate measures active responses — likes, comments, shares, saves — against how many people saw the video. Platforms read engagement, especially shares and saves, as strong evidence a clip is worth distributing further.

Shares and saves matter most because they imply real value: a viewer found it useful or wanted others to see it. Designing clips that prompt a save (useful) or a share (relatable) compounds reach.

## Related

- [Call to action explained](https://novaclipper.com/glossary/call-to-action)
- [Retention explained](https://novaclipper.com/glossary/retention)

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