# Click-through rate (CTR)

> The percentage of people who click after seeing your thumbnail or title — the gate to every other metric.

*Metrics*

*Also known as: CTR*

Canonical: https://novaclipper.com/glossary/click-through-rate

Click-through rate is the share of impressions that turn into clicks. On YouTube it is driven by the thumbnail and title; on feed-based platforms the cover frame and first caption line play the same role. No matter how good the video is, a low CTR caps how many people ever start it.

Improving CTR is mostly a packaging problem: a clear, curiosity-driving title and a high-contrast cover with a single focal point. Testing two or three titles or covers on the same clip is the fastest way to find what your audience clicks.

## Related

- [Free Video Title Generator](https://novaclipper.com/tools/title-generator)
- [YouTube Thumbnail Ideas](https://novaclipper.com/tools/youtube-thumbnail-ideas)
- [How to write video titles](https://novaclipper.com/blog/how-to-write-video-titles)

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